Goodbye Last.FM, Hello Deezer March 27, 2009
Posted by jphebert in Business, Music.Tags: deezer, last.fm, Music
2 comments
Last.FM announced that if you’re not in the US/UK/Germany, a subsciption to listen in will be required. Therefore I say goodbye to Last.FM which was my best friend at work when I’m not on the phone or in a meeting. Therefore I’m switching over to Deezer, which is free but the system I find is as good so far.
I think this represents a failure to monetise a great idea, where Last.FM has not been too keen on advertising relying on music sales. If they would strategically put ads in both the web site and the client (which I was using), things would be different.
Now they’re loosing tons of users daily and once the customer is lost the re-aquisition cost is high since loyaly is now elsewhere. Let’s see where all this will go.
