EMC buys Iomega – initial thoughts April 14, 2008
Posted by jphebert in Business, technology.Tags: cisco, emc, emc2, iomega, linksys
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That kinda came as a surprise, but I don’t follow that space all that actively. Why did EMC buy Iomega, the venerable vendor who introduced the ZIP drive in 1995? I think they want to “pull a Cisco”.
Cisco to dig deeper into the retail/SMB market bought Linksys, and I think Cisco’s own reputation for tier 1 products (read: expensive) helped motivate the move. This might be the case for EMC with this acquisition, and it’s easier to buy a market presence than to build it. And most likely cheaper.
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